Why Merino?

Merino Wool -nature's wonder fibre for children

  • Cool in summer, warm in winter
  • Breathable
  • 100% Natural 
  • Low allergy risk
  • Soft against young skin 
Merino has numerous natural attributes that make it one of the most comfortable fabrics to wear. 

Why New Zealand Merino?

NZ merino is 100% natural. It's renewable, sustainable and biodegradable. It is produced in the rugged high country of New Zealand’s Southern Alps where merino sheep roam freely. They have developed amazingly versatile wool to keep them warm during the crippling winters and cool during the long, hot summers. When spun into a blanket, the natural crimp of merino wool forms a micro climate around your baby’s body, regulating comfort by letting moisture out and keeping natural warmth in. In warmer conditions, the wool’s breath-ability protects your baby against overheating.

NZ merino is whiter, stronger and longer than Merino from anywhere else in the world making it internationally sought after - NZ merino products are world renowned for luxury, quality and performance.

It controls temperature

Merino fibre actively regulates temperature, forming a micro climate around your child’s body. It easily adapts to the body’s temperature in changing conditions, enabling your child to retain the optimum safe temperature in hot or cold environments.

It's breathable & controls moisture

Merino is able to absorb perspiration from the skin and release it into the air. This means your child will not feel ‘clammy’ as humidity between skin and garment is decreased.


It's comfortable & soft against young skin

Merino is much finer than other types of wool and feels luxuriously gentle against your child’s skin.


Helps to improve sleep patterns

Medical studies have shown that merino has a number of health benefits including improved sleep patterns in babies and greater weight gain.

Merino for swaddling

A number of studies have shown that swaddling babies tends to reduce the risk of Sudden Infant Death Syndrome (SIDS). Since overheating has been identified as a key factor in many cases of SIDS, there is a strong case for using merino as the cloth to swaddle with because of its previously noted ability to regulate heat and humidity.

It reduces skin allergies

Merino wool is soft and ultra fine so will not prickle or itch your baby’s skin. Because merino can respond to temperature changes, it is one of the most comfortable materials for your child to wear. Merino has been linked to lower incidence of skin allergies.

Naturally high UV protection

Testing of various textiles shows that merino has a natural UV protection factor of 30+ in more than 70% of cases, much higher than most synthetics and cotton.

Fire Resistant

Merino contains natural fire retardants. Merino insulates against high temperatures and doesn't readily catch fire making it a safer choice for children’s bedding and clothing.


The natural elasticity of the Merino fibre means our clothing will fit snugly every time and retain its natural shape.